Manage the planning, implementation, tracking and measurement of integrated marketing programs and projects to an agreed schedule, budget and level of quality reporting to the Head of Group (Employee Benefits) Marketing, with a dotted line to the Head of Retail Marketing. The Marketing project manager will be responsible for the creation of marketing plans and project plans, facilitation and interaction with key business stakeholders, regular liaison with agency partners and management of the production of required marketing materials.
At least 5-7 years of experience as a marketing or project manager, ideally within the financial services or insurance industry 5-7 years digital marketing experience and development of digital marketing campaigns either within an agency or client Ability to work effectively with multiple departments and with external agencies Ability to effectively prioritize and execute tasks in a high-pressure environment Strong executive communication skills - verbal, written and presentation Strong analytical skills and attention to detail Strong written and presentation skills Excellent planning and organizational skills Undergraduate degree required in Marketing, Advertising or Communications
Project Planning and Management: Assist the Marketing Channel Heads to define project scope, goals and deliverables. Effectively communicate project expectations to team members and stakeholders in a timely and clear fashion. Continuously work with the internal business teams on marketing support to meet business requirements and regular engagement with partner agencies and stakeholders to ensure progress is on track with the project plan, budget and timelines. Liaise with internal departments to control any potential delays, poor quality and rework. Campaign management: co-ordinate and manage the agency partners to quality control the work and is delivered on time and on budget. Collect, evaluate and use data from previous and existing campaigns to inform development of new campaigns Quality management: oversee the work of internal departments and external agencies to ensure accuracy of marketing materials and secure formal sign off if necessary. Monitor Progress: Monitor and report on project progress; Manage Issues and Risk: Proactively identify potential challenges and devise contingency plans as needed Report and Document: Maintain regular measurement of the ROI of campaigns. Deliver progress reports, regular reports of campaign results including digital metrics and evaluation of KPIs, status updates, required documentation, and presentations as needed Stakeholder Management: Ensure that all key stakeholders are updated on an ongoing basis